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NMB on the international map
Hosting the World Cup has put Nelson Mandela Bay on the international map and given the city’s business community a bumper winter holiday season, PERCCI CEO Kevin Hustler said on the eve of Friday’s quarter-final.
The crucial Brazil-Netherlands match is set to be the high point of the city’s World Cup experience and has seen demand for accommodation soaring and the Nelson Mandela Bay stadium readying to experience its first full-house.
He said the Chamber had received numerous reports from satisfied accommodation and hospitality providers, and foreign tourists delighted by the city’s attractions, safety, friendliness and spirited atmosphere.
Hustler congratulated the municipality and the business community on a sterling job thus far in hosting the tournament. “The organization has been slick and efficient, and our fan park is providing a great family experience for locals and visitors alike, its success reflected in the third highest attendance figures of all the fan parks in the country,” he said.
The event has provided great brand exposure for the country and Nelson Mandela Bay, showcasing our infrastructure, superb tourism facilities, and proving the nay-sayers wrong by demonstrating South Africans’ can-do attitude, efficiency and friendliness, he said.
“The potential benefits of hosting the event have been hotly debated and difficult to predict but, now that it is here, the reports of full accommodation, bustling restaurants, jubilant international fans, and a vibey fan fest in St George’s Park, confirm the lasting benefit to the city,” he said.
“Business is heartened by the nation-building impact of people from all backgrounds becoming overnight Bafana fans and avid soccer watchers. Flags, mirror socks, Bafana shirts abound, and these all contribute to building our unity and a spirit of togetherness which it is vital to sustain after the tournament,” he said.
He said it was crucial to begin planning to capitalize on the legacy of the tournament for tourism and investment promotion. Over the next month, the city is expecting at least three foreign business delegations, and the success of the World Cup provides the ideal platform to market the city to these visitors as a viable investment destination, he said. |